By the end of this year there will be a new light commercial vehicle brand in the UK marketplace with the introduction of the DFSK Loadhopper. A microvan very much in the mould of the Suzuki Carry – the two even share running gear – the Loadhopper arrives in four different bodystyles as UK importer Vestatec Automotive Distribution sets about re-establishing a market that, it claims, was around 6000 vehicles per year in the middle of the last decade, although that was before the likes of Citroen’s Nemo and its Fiat Fiorino and Peugeot Partner siblings, slightly larger products that compete with the micro van sector, entered the fray.

DFSK, or Dongfeng Sokon Motor Company, is a 50:50 joint venture from 2003 between Donfeng Motor Co and Sokon Co. The former is a top three Chinese brand established in 1969, that holds an 11% share of its local market, while the latter builds minivans, motorcycles, quad bikes, engines and shock absorbers. The UK importing of DFSK products, starting with the Loadhopper but expected to expand with another model next year that’s currently called V-series  (see ‘Expanding the range’, opposite), is being managed by Swindon-based Vestatec, a company headed by former Mitsubishi UK boss Jim Tyrrell (pictured).

Bearing in mind Vestatec’s claims about the microvan market being 7000 units up to 2005, its 1600-unit target for next year, heading up to 5000 per year in 2016, seems achievable. “The microvan market was 6000-7000 vehicles per year, it didn’t fluctuate much,” Vestatec chairman Tyrrell tells What Van? “It’s left a vehicle parc of round 40,000 vehicles with owners wondering what to do next – there are a lot of 10-15 year old microvans and when you talk to customers they are keen to have another one; there are very specific reasons why they want one over a car-derived van. Some people have gone to car-derived vans reluctantly and will return on cost grounds.”
Local councils are a big target market, with Tyrrell also listing plumbers, electricians, carpenters, farmers, gardeners, sandwich- delivery operators and florists as potential customers.
Demonstrating that there is a market out there, the Suzuki Carry has held its value as well as anything in the commercial vehicle market thanks to the lack of a more modern alternative, with six- and seven-year-old examples with around 50,000 miles still up for just under £4000 plus VAT online.

The product

“I’m a big believer in keeping things simple,” says Tyrrell, referring not only to the fact that the Loadhopper range will launch alone before the addition of the V-series, but also to the fact that the new model, available as a panel van, pick-up, double-cab pick-up or tipper, will come in white, unless the buyer specifies the only factory option of silver metallic paint. While central locking and electric windows will be standard, the only other additions will be UK-fit accessories such as an alarm, in-car entertainment options, alloys, load lining and floor mats, with more at both factory and local level to be added over time. Optional anti-lock brakes and airbags are possible, but Tyrrell says there has been little interest from customers so far because of the additional expense.

The Loadhopper meets Euro5 emissions rules and has passed all the European crash and homologation tests. “DFSK produces old-fashioned product with good quality – no special technology but it’s all well screwed together,” declares Tyrrell. “We might have something that appeals in the current climate of saving money.”

Dealers

The big problem with new brands selling low numbers is the coverage, in terms of having a dealer nearby to buy from and service the vehicle. Tyrrell claims Vestatec has already signed up 24 dealers on the way to a target of 40 by the end of the year, and potentially 50 in total. “We won’t have more than 50 dealers – it’s 50-100 units per dealer so it will always be a bolt-on franchise.”