'White Van Man': an Armani-loving health freak?
Tuesday, April 10, 2007
Sixty-two per cent of drivers surveyed who fall into this category don't smoke, 73 per cent try to eat healthily, while 24 per cent are into designer clothes brands. Seventy-one per cent of them reckon they are careful and considerate drivers.
A survey carried out by pollster GfK at the request of Ford reveals that 'White Van Man' wants to stay healthy and look good
According to the survey today's definitive 'White Van Man' is about 42 years old, married or living with a partner and wants to retire early. He likes curry, roast dinners and beer, and his favourite sport is football.
So is his van always dirty? Apparently not: 69 per cent of 'White Van Men' like to keep their vehicles clean and shiny.
Nor is he continually rabbiting into a hand-held mobile phone while at the wheel; an offence these days, of course. In fact 91per cent of 'White Van Men' think that drivers who do so are downright dangerous, a viewpoint wholeheartedly supported by What Van?.