Both Sainsbury’s and Tesco have reduced the cost of diesel by two pence per litre across the country from today (9 July).
Tesco has a network of 500 filling stations and Sainsbury’s has a network of 300.
Yesterday, the chancellor, George Osborne, confirmed that fuel duty will remain at the same level this year, and the supermarkets have been quick to seize the initiative.
“Fuel can be a big expense, so we’re proud to be offering our customers great value for money when they fill up with Sainsbury’s,” said Avishai Moor, Sainsbury’s head of fuel.
“With summer holidays just around the corner, we're helping our customers to get away with their families by dropping the cost of diesel by 2ppl at all of our 500 filling stations from tomorrow”. Said Peter Cattell, fuel director for Tesco.
“This is a bold step by Tesco and Sainsbury’s and we are confident that they will be swiftly followed by other retailers making even deeper cuts, and should lead to a fundamental re-balance of pricing in the retail fuel market,” said Simon Williams, RAC fuel spokesman. “We need greater transparency and a fairer pricing model for both petrol and diesel and this is likely spell the end of the focus on petrol prices alone.”