Iveco has appointed Emmet Wrafter as light business line director, with responsibility for the Daily light commercial range in the UK and Ireland.
He will be based at the company’s UK headquarters in Basildon, Essex, and will report to business director Stuart Webster. Wrafter replaces Ian Lumsden, who moved to take up the position of head and fleet and equipment at Tesco at the back end of last year.
Prior to joining Iveco, Wrafter was director of tactical sales and stock at Leaseplan, a company he joined in 2016 after having spent five years at Ford, where he worked in a variety of roles, including as direct fleet sales manager, national account manager and dealership zone manager having started out in the manufacturer’s commercial vehicle product marketing team. He also has experience of setting up his own dealership, Wrafter Motors, which he ran for six years.
“After roles in retail, fleet and leasing, it’s the perfect chance to bring all of my skills and experience together with a brand and a model range which offers significant growth potential,” said Wrafter.
“The UK is moving more freight on small to medium-sized vans than ever before; the dynamic of the market is changing, and I don’t believe there’s another manufacturer as best placed to respond.
He concluded: “When you consider the opportunities for the [CNG/petrol] Daily Natural Power and Daily Electric… it’s a really exciting time to be joining Iveco.”