IVOTY Analysis: Let battle commence

Date: Wednesday, November 3, 2021   |   Author: George Barrow

A trio of pick-up trucks is fighting it out for the coveted biennial International Pick-up Award.

It may seem like the market for pick-up trucks has diminished somewhat recently, and in a way, you’d be right in thinking it has. The number of manufacturers currently offering pick-ups for sale in the UK is currently only four – Ford, Isuzu, SsangYong and Toyota. Compared with two years ago when Volkswagen and Mercedes-Benz were both in the market, not to mention Nissan and Mitsubishi, it is quite a decline. Yet, the market for pick-ups is as buoyant as ever and back to pre-pandemic levels with 34,266 registrations, according to the latest year-to-date figures from the Society of Motor Manufacturers and Traders (SMMT). Top of the pile is the Ford Ranger (the reigning International Pick-Up Award champion) with a commanding 43.4% market share in the UK but other models have seen their numbers increase too, and with good reason. Toyota, SsangYong and Isuzu 

all have new models, which brings me to the business of the International Pick-Up Award. Along with Jeep, which has also launched its new Gladiator pick-up in left-hand-drive markets, the Toyota Hilux 2.8l and Isuzu D-Max range are all eligible for the biennial accolade. Unfortunately, the new SsangYong Musso has to miss out for the 2022 award by virtue of it not yet being on sale in enough countries at the time of judging, which is a shame because despite the number of contenders being low, the competition is fierce.

Isuzu D-Max

It has felt like we’ve waited an eternity for a new Isuzu D-Max, but when it finally arrived earlier this year it certainly delivered the goods. A new 1.9l diesel engine with 164hp and 360Nm of torque might not seem like earth shattering performance figures but the D-Max does well with what it’s been given. Available as a six-speed manual or automatic, it’s the depth and breadth of the range that impresses the most. There’s something in it for everyone with basic Business models catering for fleets right up to the more lifestyle orientated V-Cross, which attempts to lure customers away from purchasing the staggeringly successful Ford Ranger Wildtrak. The D-Max’s main upgrades are a stronger, more durable chassis and body, but one that has also been made lighter thanks to more high-strength steels. There’s improved safety systems like automatic braking, and an impressive 5-star Euro NCAP rating as well. 

Luxuries like touchscreens with Apple CarPlay and Android Auto connectivity help to give it some SUV-like frills (for a price) and then there are its fundamental off-roading abilities to consider. An 800mm wading depth is a headline grabbing figure thanks to repositioned air-intakes, but so too is the 30.5º approach angle and 24.2º departure angle.

D-Max is now an accomplished on-road vehicle but there’s still a noticeable amount of body shimmer and the 1.9l engine is a little underpowered, which means its working that slight bit harder and is therefore noisier than you might like. The cabin on the top of the range V-Cross hits many of the right notes you’d expect of a luxury pick-up, but doesn’t quite match the material quality of the Ranger either. 

Off-road, the new D-Max shines brighter. Having always been an immensely capable off-roader, the new version is now considerably more comfortable with greatly improved suspension front and rear, new cabin mounts to reduce bounce and a slightly longer wheelbase. The end result is close to spectacular when you consider the comfort levels of the previous model, enhancing its ability over gravel, in mud or across rocky surfaces. 

Toyota Hilux

Toyota Hilux

The 2.4l version of the Toyota Hilux was in contention for the 2020 IPUA Award, and it came very close to taking the title back then. Were it not for the unflappable strengths of the Ranger, the Hilux would be here defending its crown with this latest, more powerful 2.8l engine.

As well as a new 204hp output with 500Nm of torque, the Hilux has been updated with a new front bumper and revised headlamps and fog lights. Like the D-Max, the Hilux is now also available with smartphone connectivity and there have also been some significant changes to the truck’s suspension as well.

New shock absorbers and improved leaf springs are joined by new bushes to help flatten out the bumps in the road. There’s also electronically assisted steering for improved manoeuvrability at slow speeds, and a firmer feeling at high speeds, all of which adds to the sophistication of the new Hilux. The largest improvement, however, has to be in the presentation of the interior. While it still doesn’t feel completely in harmony with the dash, the new infotainment console is much more integrated and were it not for the addition of the new JBL speakers mounted on top of the dash and an old-school LCD clock display front and centre, it would look rather neat inside. As it is, the prominence of the speakers still makes the Hilux feel a little bit cobbled together on the inside, but doesn’t detract from an otherwise comfortable, and (in the case of the range topping Invincible X) pretty luxurious cabin.

On the road, the Hilux feels relaxed with ample amounts of torque lingering in the background, should you need it. A lower idling speed, down from 850rpm to 680rpm, has made the Hilux more refined, and despite the larger engine there’s almost no fuel consumption penalty. Off-road, the Hilux continues to impress, so much so that it is hard to pick fault in its performance. There’s a slight amount of body shimmer at speed on an uneven surface, but the new suspension performs wonders in isolating you from the road surface. An automatic limited slip differential also means it’s incredibly hard to get the Hilux stuck, as it always manages to find grip at one of its four corners.

Jeep Gladiator

Jeep Gladiator

Comparing the Jeep Gladiator to the Hilux or the D-Max is in some ways a bit like comparing Bear Grylls with Ray Mears. The Gladiator looks like a pick-up and can even perform like one off-road, but it’s something of an adventure show-pony rather than a practical steadfast worker.

Jeep’s last pick-up truck was the Comanche, which slipped out of production 25 years ago, but the Gladiator, which takes its name from a 1960s pick-up, is based on the DNA of the Wrangler with an extended wheelbase to give a load bed of nearly 1.5m2. It has permanent four-wheel-drive, a limited slip differential and some impressive off-road credentials with a 41º approach angle, 18.4º breakover angle and 25º departure angle – not bad for a truck that dwarfs the competition in size and has a front bumper that more closely resembles a boxer’s bruised lower lip. Despite its size, it can’t match the D-Max for its wading ability, which is rated at 760mm and it certainly cannot compete on payload with either Japanese model. 

Both can transport more than one tonne in weight, compared with the Jeep’s 550kg allowance. 

The Gladiator has a previous generation Land Rover Defender feeling about it, particularly on the road where it feels quite rudimentary, cramped and very upright. It’s not unpleasant, but not what you’d expect of a serious lifestyle pick-up truck. 

The ability to remove the roof and doors is a huge novelty, and the interior with buttons and dials-a-plenty constantly surprises you in a positive way in terms of what little quirk you might find next. But its finest point is its off-roading poise. Such a heavy, almost cumbersome truck, really shouldn’t be as much fun as it is. 

With a 3l V6 with 264hp and 600Nm of torque, the Gladiator has all the power you’d have hoped the 2l Ford Ranger Raptor would have. As a result, it nearly manages to match the bad boy Ranger at putting an ear-to-ear smile on your face. The Gladiator happily slips and slides over any sort of off-road surface, doing so in comfort and with a good degree of panache. 

If you took the roof off and folded down the windscreen, you could well be driving a Baja dune buggy. That alone could be worth the eye-watering price of admission of £62,000, and that’s for an imported left-hand-drive-only truck.

And the winner is…

It’s far from a straight-forward decision this year, the lifestyle Gladiator has a real fun factor, while the Toyota’s new engine lifts an already good pick-up higher still. But perhaps the vast improvement of the D-Max and its wide range will win through. You’ll have to wait until 17 November to find out though, when both the IPUA and the International Van of the Year (IVOTY) awards will be announced.

IVOTY 2021

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