Mercedes to launch new TV van advertisement

Date: Thursday, January 31, 2019   |   Author: James Dallas

Mercedes-Benz Vans has produced a two-pronged new television advert designed to demonstrate how its light commercial vehicles can serve small businesses.

One sequence highlights the efficiencies Mercedes PRO connect can bring to small businesses - with job re-routing and nearest vehicle functionality- using a fictional miss-fuel rescue business.

The new eVito, which comes to the UK in Q2 2019, is also featured in another sequence, being used by a business supporting an inner city school with a gardening project.

Mercedes says the campaign aims to demonstrate the diversity of the businesses using its vans.

The national TV advert will run from 2 February for four weeks.

Steve Bridge, managing director, Mercedes-Benz Vans UK, said: “Our advert really demonstrates how essential van owners and operators are to keep all aspects of the UK moving.

“We are committed to keeping businesses of all shapes, sizes and diverse operations moving through our partnering approach to vehicle supply and support services.”

 

 



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