New sales director for Mercedes-Benz Vans UK

Date: Friday, April 1, 2022 | Author: Sean Keywood

Sarah Palfreyman has been appointed as sales director for Mercedes-Benz Vans UK.

In her new role, which takes effect from 1 May, she will be tasked with helping to shape the future of electric mobility with digital solutions for new and existing customers in retail, fleet, and direct distribution channels.

Palfreyman, who has more than 26 years of automotive experience, started working for Mercedes almost a decade ago as a district sales manager, and since then has held senior leadership roles including head of network operations and head of sales. Most recently, she pioneered a project team dedicated to modelling future retail strategy.

She said: “I’m incredibly excited to continue my journey with Mercedes-Benz Vans in what will be a challenging but rewarding role. Our division is at a crucial stage in its history and well on its way to being at the forefront of electric and digital solutions.

“Having been involved in the evolution of our strategic sales direction and our dealer network for many years now, I’m looking forward to using my knowledge to further shape and refine our sales offerings to keep businesses moving.”

Mercedes-Benz Vans UK managing director Robert Veit said: “I’m delighted to announce Sarah’s appointment to this vital role at a pivotal time in the commercial vehicle industry.

“She has shown great leadership and commitment to our brand over the years and is the right person to accelerate our sales focus, especially on electrification and digitalisation.”

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