Bakery deploys Inseego and Pocket Box fleet technology

Date: Wednesday, March 20, 2024   |   Author: Sean Keywood

A telematics-enabled fleet management solution from Inseego and Pocket Box has been adopted by commercial bakery Rosie’s Bakes.

The company has rolled out the integrated system across a 29-strong commercial fleet, including temperature-controlled vehicles, which handles deliveries to over 300 convenience stores. 

The Inseego telematics system incorporates front-and rear-facing vehicle cameras, sat-nav and two-way messaging, while integration with Pocket Box Fleet allows live data such as mileage, utilisation, and driving styles to be shared to further automate and simplify vehicle and driver management.

Rosie’s Bakes sales and marketing manager Lynne Murphy said: “Following a period of rapid growth, we recognised the need for more robust and less labour-intensive fleet management processes that would deliver a higher level of efficiency, safety and compliance.

“The Inseego and Pocket Box software interact brilliantly together so we can keep on top of all our fleet-related tasks within the business, making the management of our drivers and vehicles much easier and more effective.”

Inseego UK managing director Steve Thomas said: “By bringing together complementary fleet software and hardware, we are providing added value and return on investment to our customers. 

“Companies, such as Rosie’s Bakes, are using these integrated fleet technology solutions to dramatically reduces workload and cut costs, while keeping drivers safe, their business compliant and vehicles on the road.”

Pocket Box chief operating officer Jason Laight said: “We have worked closely with the team at Rosie’s Bakes to deliver an advanced fleet management solution that meets the precise needs of their business. 

“This approach is helping us meet growing demand from a diverse range of companies for digitised solutions that maintain compliance, reduce risk and save time and money.”



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