Motorway service area signs will now show where electric vehicle drivers are able to recharge batteries.
Ecotricity logos will now appear on Roadchef signs from this week, alongside signs from the likes of WH Smith, McDonalds and Costa.
The first Ecotricity sign appeared at Roadchef’s Sedgemoor services on Tuesday 26 January, with additional signs to be installed at Hamilton and Norton Canes over the coming weeks. Ecotricity signs will soon be installed across all 28 Roadchef motorway locations.
The firm currently has 260 charging points across the UK’s motorway network.