Herd Group, one of the UK’s leading independent van hire firms, has rolled out Jaama’s Key2 asset management system to run its 2,000-strong vehicle fleet. 

The Key2 system also powers Herd Connect Brilliant Fleet Management, which is the group’s product for SMEs that helps with in-house van fleet administration. 

Herd selected Jaama’s Key2 system to manage its business, including vehicle rental fleet bookings, acquisition, management and disposal, financial accounts, and workshop management. This extends to Herd’s mobile servicing fleet. 

Mike Cooke, Herd Group’s head of fleet, said: “Key2 quickly proved that its modular design enabled us to adopt a single system to manage all aspects of our business, which was extremely important. 

“Herd Group has its own vehicle and business needs, we also need to seamlessly on-board new franchisees and power our new SME vehicle management proposition,” 

Jaama has also worked with Herd Group to develop Herd Connect, a new vehicle management proposition for SMEs and smaller fleets. 

Herd Group’s cloud-based customer dashboard provides real-time information to its customers in a number of areas, including vehicle allocation, tracking, driver, vehicle and lease management, flexible vehicle rental, servicing and maintenance management, accident and risk management, licence checking, risk profiling and fuel management. 

Meanwhile, Jaama’s MyVehicle App enables drivers to carry out vehicle inspections and log defects via their smart phones, which is fully integrated into the Key2 fleet management system. 

Cooke said: “Herd Connect effectively becomes a fleet department for customers that do not have resource in place to proactively manage drivers and vehicles themselves.”