An on-demand van sharing scheme is being piloted in Milton Keynes by vehicle rental giant Avis Budget Group and ride sharing brand ViaVan.

Eight-seater vans will be available through the ViaVan app to passengers who are matched in real time with other riders travelling in the same direction, sharing their trip in a professionally-chauffeured van.

Avis Budget Group is supplying the vans as well as a weekly mobile wash and clean service.

The Milton Keynes service follows a successful launch by ViaVan – a joint venture between Via and Mercedes-Benz Vans – in London in April.

Avis Budget Group president Mark Servididio said: “With over 70 years’ experience managing fleets and delivering compelling mobility solutions to customers and businesses, we are excited to announce our partnership with ViaVan as it brings its shared transport service to Milton Keynes.

“Working with like-minded, innovative companies, who help deliver meaningful mobility is in our DNA; our collaboration with ViaVan enables us to partner with another best-in-class provider in the UK for the benefit of customers and businesses.”

ViaVan CEO Chris Snyder said: “Avis Budget Group’s ability to help us drive down the cost of fleet vehicle procurement and ongoing operational services enables us to focus on our core mission for this initiative, which is to bring our ground-breaking on-demand shared transportation service to Milton Keynes, providing residents with a convenient, affordable, and congestion-reducing mobility alternative.”