Dale joins from Lombard where Nissan said he built the light commercial fleet from just 500 to 23,000 vehicles in 10 years through working with customers such as BSkyB, British Gas and the AA.

“We are looking to become a serious player in the UK fleet market and we have already made great inroads in building an infrastructure to achieve this goal,” said Dale.

He said he would look to extend and support Nissan’s van dealer network, improve aftersales service and develop the converter programme following Nissan’s launch of the NV400 chassis cab range at the CV Show.

Nissan grew LCV sales by 74% in 2011 to 10,850 units to take a 4.2% share of the market.