Paul Hollick has joined driver coaching firm Lightfoot as managing director.

Hollick, who also serves as chairman of the Association of Fleet Professionals, was previously managing director of TMC.

He has arrived at Lightfoot, which offers in-cab live driver coaching with a dashboard-mounted device, backed up by an app-based rewards programme, following investment in the company last year by Volpi Capital.

Hollick said: “Volpi Capital’s investment in Lightfoot is a game changer. It provides the business with a level of investment that enables us to take our market-leading driver engagement technology to new heights. 

“We’re focused on a future where the driver sits at the heart of transforming the way vehicles are driven, where the emphasis is on getting the most from employees through behavioural telematics, rather than focusing solely on the asset that they drive.”

Hollick said that he believed Lightfoot coaching helped prepare drivers for electric vehicles, due to its encouragement of less aggressive driving styles, and also that it had much to offer fleets in the context of current high fuel prices.

He said: “Right now, fleets are feeling the intense pressure of rapid fuel price rises at the pump due to global events. Squeezing every mile out of every vehicle has never been more important, and that’s exactly what our technology enables. 

“More than that, it also delivers the decarbonising of fleets right now. This is critical as the unavoidable truth is that the transition to EV will take years, but positive change through reduced carbon emissions needs to happen today. 

“This is where Lightfoot delivers, making us the sustainable partner for fleets looking to reduce their overall CO2, both now and in the future.”

Lightfoot chief executive officer Rupert Lyon Taylor said: “Paul is an industry heavy hitter, an influential voice in the sector. His experience, expertise and connections with senior decision makers will not only accelerate our ambitious growth plans but will also help us to put the decarbonisation of fleets further up the corporate agenda.”