LDV names new dealer development manager

Date: Thursday, June 28, 2018   |   Author: Sean Keywood

Peter Johnson: LDV dealer development manager

LDV has announced the appointment of Peter Johnson as a dealer development manager.

Working alongside Bill Laidlaw, who was appointed to the same role last year, Johnson will be responsible for the ongoing development of LDV’s dealer network.

He has 40 years of experience in the motor trade, including 25 years in LCVs, having worked for the Vauxhall, Fiat and Ford franchises.

He recently returned from working in vehicle finance overseas.

His appointment by LDV coincides with the expansion of LDV’s presence across Europe.

The LDV range is present in seven territories including the UK, Ireland, Channel Islands, Isle of Man and most recently Malta and Cyprus.

The UK and Ireland retail network has 44 dealers and a big push is planned to expand the network further.

Johnson said: “‘I am thrilled to join LDV at such an exciting period of growth. It is an iconic brand and one which I very much look forward to representing.

“LDV dealers are known for going the extra mile and the round-the-clock after care service provided really is second to none.”

LDV UK and Ireland general manager Mark Barrett said: “Peter has extensive experience and a thorough understanding of the commercial vehicle industry which will be invaluable as he helps drive the expansion of our dealership network.

“It is an important time for us as we expand into new markets, including outside of mainland Europe which is a huge milestone for us.

“Having re-established the LDV brand and laid the foundations for future growth with a fantastic dealer network, the next two years will see some exciting developments in terms of product offering and further expansion.”



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