Penny Hydraulics has launched an online configurator for commercial vehicles and trailers that allows customers to specify their own cranes and hydraulic vehicle lifts.
A simple, step-by-step, multiple-choice process guides the user through a number of options before suggesting a suitable solution.
The customer is also presented with specification information, product images and a downloadable brochure, plus an option for a quote or on-site demonstration.
Penny Hydraulics emphasises that the tool supplements its existing customer contact options, and “aims to provide an enriched and more convenient sales experience for customers”.
“The new configurator offers a compelling online experience for the user and allows us to respond to both existing and potential customer demands in a quicker and more accurate manner than the competition,” said Penny Hydraulics sales director Richard Short. “We’ve applied 40 years’ experience handling vehicle-mounted crane and lift enquiries to create this truly innovative and unique tool.
“We’re delighted with the finished product and have every confidence that it will help drive customer loyalty, increase customer satisfaction and ultimately improve our market share.”