Leasing company Alphabet is supplying Southern Water with a fleet of LCVs fitted with pioneering reflective branding.

The replacement of Southern Water’s fleet of around 700 LCVs began in December, and 275 orders have been replaced so far, with an initial batch including the Volkswagen Caddy and Crafter, Vauxhall Combo and Vivaro and a Toyota Hilux. Over half of the remaining fleet is expected to be renewed this year.

Together with Alphabet’s conversion partner Mediafleet, a bespoke livery was created using a reflective material developed with Southern Water’s branding team.

The livery is designed to show brand colours in both day and night settings, where the previous material used gave a distorted view in daylight.

Alphabet GB corporate sales manager Dan Broom said: “This has been a great project to work on with Southern Water and we’re delighted with the ground-breaking livery we’ve been able to create together. 

“With Southern Water’s focus on safety, we really wanted to provide a bespoke solution that met their requirements, whilst providing exceptional value. 

“The new reflective material offers us a new way to approach branding for our customers and helps increase safety for those fleets that are required to work at night.”

Southern Water fleet contract manager Martin Mitton said: “In choosing Alphabet for this contract it was important we found a supplier who understood our safety and efficiency needs. 

“We’re looking forward to rolling out a new fleet not only liveried in our new brand but with enhanced visibility for our front-line workers.”