Supermarket chain Asda has rolled out the Lightfoot driver coaching system across its 3,000-strong delivery fleet.

Lightfoot delivers live driving advice to the driver, which is designed to improve safety and reduce CO2 emissions, with good driving rewarded via prizes and giveaways on the companion smartphone app.

It is claimed that the roll-out will enable Asda’s fleet to save the equivalent of 2,482 tonnes of CO2 per year.

Asda vice president of online grocery Simon Gregg said: “We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis.

“Reducing our carbon footprint is really important to both us and our customers and schemes like this help us towards our goals of halving our direct carbon emissions by 2025 (2015 baseline) as we head towards our target of being carbon net zero by 2040.

“We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment.”