The firm will use its 150m sq stand at the NEC in Birmingham to show how it works with customers to reduce operating costs through improving tyre life, safety, vehicle uptime and fuel economy.

ATS said van service, maintenance and repair will also be highlighted to reflect its £14m investment over the last three years in expanding its non-tyre business and to flag up the group’s ability to accommodate the largest vans at 95% of its centres.

Peter Fairlie, group sales director for ATS said the firm could help fleet operators “put their hands right on the cost levers”.