Citroen UK has named Greg Taylor as managing director.

He replaces Eurig Druce, who has become network operations director for parent company Stellantis.

Taylor has a long association with Stellantis brands in the UK, having first joined Jeep and Chrysler as an undergraduate, before progressing through various sales and operational roles at Fiat, culminating in leading the national sales organisation. 

He then transitioned into a central group function role, responsible for sales planning and logistics for the FCA brands in the UK, while also taking responsibility for the Ireland Business as managing director of FCA Ireland DAC. He then became managing director at Fiat and Abarth in 2021.

Taylor will be tasked with spearheading the continued electrification of the Citroen brand in the UK

Citroen UK has also appointed Clare White as marketing director. She previously held a variety of roles at Vauxhall having joined in 2012, and was most recently head of marketing communications.

Taylor said: “Clare brings a wealth of experience to the team and I’m excited to be working with her. This is a pivotal time to be joining Citroen UK as we move forward with our electrification journey and continue to be a bold and audacious brand that truly cares for people and planet. 

“I look forward to building on the energy and drive that Eurig has created within the brand, and I want to wish him all the best in his new role.”