Zoe Tonks has been named as head of sales for van market entrant Farizon UK.
She is said to bring a wealth of experience in the automotive sector to the role, having previously worked for Marshall Motor Group and Harris Maxus UK.
Tonks reports to Farizon UK general manager Calum James.
She said: “Joining a new brand at such an early stage of its journey in the UK is an exciting challenge. I was attracted to the role in no small part due to the Farizon UK team’s clear approach and strong values, with innovation and customer satisfaction at the top of the list of priorities.
“The Farizon SV has a lot to offer, and I look forward to helping drive the brand’s ongoing success.”
As well as the hiring of Tonks, Farizon’s distributor Jameel Motors UK has also announced the appointment of Brian Currie (Milton Keynes) Ltd as its latest franchised dealer.
James said: “Zoe is going to be a real asset to the team, bringing valuable experience from both sides of the manufacturer-retailer relationship. She’s demonstrated strategic and commercial acumen and extensive senior leadership credentials.
“At the same time, we’re delighted to welcome Brian Currie (Milton Keynes) Ltd to the Farizon family, with its years of commercial vehicle experience and strong customer base in and around Milton Keynes.
“These are two great appointments which will help us to sustainably grow sales for the Farizon SV in the UK.”
