A joint venture between telematics firm Geotab and health insurance provider Vitality is aiming to improve driver safety and wellbeing.
The Geotab Vitality offering has launched in the UK as a beta programme, having been available in North America since February.
It integrates Geotab’s AI-powered predictive collision risk analytics and benchmarking capabilities with Vitality’s behavioural science and ‘global driver status’ metric, said to reflect a driver’s risk rating relative to the overall population of drivers who are similar to them.
The new platform enables drivers to earn daily points when they drive safely, and rewards them when they achieve personalised weekly driving goals.
Geotab EMEA senior vice president Edward Kulperger said: “This joint venture unites two purpose-driven leaders in their field to uniquely address the human side of fleet management.
“In today’s landscape, drivers face mounting pressures, from traffic congestion and encountering poor driving habits to demanding schedules. Ensuring their safety and enhancing their work day experience necessitates a blend of empathy and innovation.
“We see clear evidence of drivers’ openness to technological advancements, with 67% of British van and lorry drivers expressing support for new technology that helps improve overall driving performance.
“It’s a game-changer for drivers who can gain access to personalised insights and rewards, and for fleets who can now cultivate a culture of recognition to retain and reward their most valuable drivers.”
Vitality Drive International deputy CEO Francois Theron said: “Our joint venture with Geotab embodies shared value, creating safer roads for clients, lowering costs for businesses and fleets, rewarding drivers who drive well and creating safer roads across Europe for all.
“Together, we are offering a unique and innovative solution, using technology to tackle a key challenge – improving driver behaviour to make our roads safer.”
