Supermarket chain Iceland has introduced the Lightfoot driver coaching system to its van fleet.

The company operates 1,645 vans, including Mercedes-Benz Sprinters and Ford Transits.

It is said to be on target to save over 1,600 tonnes of CO2 this year following the introduction, along with a 13% drop in fuel costs, 36% reduction in drivers speeding, and 43% reduction in harsh driving events.

Lightfoot provides in-cab driver feedback, linked to a rewards scheme designed to motivate drivers.

Iceland senior delivery operations manager Phil Cane said: “Iceland is committed to reducing its impact on the environment. As the world’s first food retailer to join the Climate Pledge committing to be Net Zero carbon by 2040, we have a responsibility to find innovative ways to be better across the business, and that includes our home delivery fleet.

“Lightfoot was easy to implement, it’s simple to use, and it enables us to reduce emission levels on our fleet in an entirely different way. By celebrating great performance by our drivers and engaging with them in a way that’s all about reward, our drivers are now self-managing and self-moderating.

“That helps to generate a safer, happier, more motivated team of delivery drivers, which in turn brings business benefits including reduced costs, fewer accidents, and lower emissions.”

Lightfoot managing director Paul Hollick said: “It’s great to see brands like Iceland taking the initiative to lower their carbon footprint. Time and again, our technology has shown that the driver behind the wheel is more important than what they’re driving – after all, even the most environmentally friendly vehicles are only as good as the way they’re driven.

“Iceland’s drivers have embraced our tech from day one – they’re now one of our best performing fleets – and that’s made a huge difference to the amount of emissions being produced.”