A new van graphics service has been launched by Mediafleet, which is claimed to offer greater flexibility with vehicle branding.

The firm says its AdVantage service allows for fast changes, meaning advertising campaigns on LCVs can be changed regularly at low cost and with minimal operational disruption. It says this creates new methods of marketing short-term promotions for operators.

The firm says that when a livery is first created by its internal design team, areas are defined for generic static branding, and also for replaceable graphics.

It says changes can then be made by a national network of fitters to agreed timings, with the materials used allowing for rapid installation.

If no current campaign is needed, the flexible space can be used for normal branding.

Mediafleet managing director Barnaby Smith said: “We’re calling this a whole new advertising medium and I don’t think that is an exaggeration. In terms of on-vehicle graphics, vans are often described as mobile billboards but real billboards are regularly changed. AdVantage allows that to happen to commercial vehicles for the first time.

“For all kinds of companies that run periodic marketing campaigns, this is an excellent new opportunity. 

“The possibilities could range from fashion to events and short-term promotions on products and services stretching from television to broadband. It is very flexible.” 

According to Smith, the new service has been made possible by new technical advances, as well as Mediafleet’s operational capabilities.

“It is only relatively recently that the graphics vinyls used on vans have become sufficiently flexible to allow this kind of service, alongside our nationwide fitting service,” he said. 

“We are already receiving a lot of interest from existing and potential customers, who have been very quick to spot the possibilities and the potential. There’s a definite buzz.”