Mercedes-Benz Vans has partnered with UKTV channel Dave, representing the LCV division’s first television partnership.

The partnership will run for six months from today (1 May). Mercedes’ indents will be visible during the channel’s Characters on Dave programming strand, which includes Storage Hunters, Mock the Week and Q1.

Second indents will each depict a different scene featuring employees of a fictitious company with its branding on the Citan, Vito or Sprinter highlighting the different characters that use the vehicles.

“For us, the partnership is an ideal fit – Dave’s values and ethos provides us with a great platform to share our customer-focused message,” said Steve Bridge, managing director of Mercedes-Benz Vans.

“The viewing audience aligns extremely well and allows us to deliver engaging messaging with high impact and broad reach,” said Bridge.