Mike Costain has been appointed as event director for the Commercial Vehicle Show.
Costain is said to have a proven track record in event management, having successfully launched, organised and grown large-scale events during the past 25 years.
He was also formerly managing director at Lyrical Communications, part of B2B event organiser Nineteen Group, which was announced as the CV Show’s new strategic partner in July.
The 2025 edition of the CV Show, which is owned and operated by the Society of Motor Manufacturers and Traders (SMMT) and the Road Haulage Association (RHA), will be held at the NEC in Birmingham from 29 April to 1 May. It is set to feature an all-new content programme, including new stages, innovative features and zones, live demonstrations, and a host of networking initiatives.
Costain said: “This is a great opportunity to build on the legacy of previous editions of the event and develop new initiatives that will set the standard for the industry.
“I’m looking forward to working with the team and our partners to create exceptional events that drive innovation and growth in the commercial vehicles sector.”
SMMT chief executive Mike Hawes said: “Just as the commercial vehicle sector embarks on its own new chapter of technological change, it’s fitting the CV Show takes on a new director with an ambitious vision.
“Mike’s years of expertise make him the perfect fit to deliver a dynamic, impactful event that drives business for exhibitors and attendees.”
RHA managing director Richard Smith said: “We’re very pleased that Mike Costain is on board to help us continue the evolution and growth of the CV Show.
“We will deliver a first-class event to drive innovation across our sector at a time of great change, challenge and opportunity. Mike and his team will be key in supporting us to achieve that.”
