The vehicle, badged the Navara Visia, appeared on the manufacturer’s stand at the Hanover Commercial Vehicle Show in September. It is aimed at the business sector and will be priced from £17,995, excluding VAT.

With the construction industry still under pressure due to the economic downturn, Nissan described the price as “in tune with the times”.

The Visia is powered by a 144hp version of Nissan’s 2.5-litre dCi engine producing 350Nm of torque. The manufacturer claimed it achieves 33.6mpg on the combined cycle.

Cost savings have been made through eschewing the use of chrome for the door handles, which are finished in black, and through fitting a body-coloured front bumper rather than having a two-tone element.

Likewise the grille struts are painted rather than chromed and conventional wiper blades are used instead of the flat blades fitted to higher specification Navara models.

The Visia has a 1250kg payload capacity and a towing capability of 2600kg.

ESP comes as standard and other features include part-time four-wheel drive, air-conditioning, central door locking, six airbags, a CD player and Bluetooth connectivity.

 Jon Pollock, Corporate Sales Director at Nissan said: "We’ve listened to our fleet and SME customers’ desire for an affordable pick-up and we look forward to seeing the Navara Visia working hard for SME fleets from January 2013.”