As well as completing new signage across its network, Northgate has also launched a new website with online booking facilities.

Marketing director Ross Clarkson said: “These changes are already delivering higher levels of brand awareness and increasing demand for vehicles from both our corporate and retail customers.” He said the re-brand was backed by a set of best practice processes designed to deliver more consistent levels of customer service.

The move comes at a time when long-term rental – opting to rent a van for up to a year or more – is experiencing a mini-boom, with firms choosing to hire vehicles that they can return at short notice rather than commit themselves to purchasing or leasing in an uncertain business climate.