Reflex Vehicle Hire has announced the acquisition of Hireway Vehicle Rental in a £20million deal.

The acquisition, supported by HSBC, will add nearly 900 vehicles to the Reflex fleet, with Hireway coming under the Reflex brand name, and includes hire locations in Greater Manchester and Glasgow.

The deal will expand the Reflex fleet, including commercial vehicles and cars, to nearly 6,000 vehicles.

Reflex founder and chairman Oliver Waring said: “Expansion is part of our five-year strategy and we are delighted to have achieved part our goal a year ahead of schedule. 

“The chance to integrate Hireway Vehicle Rental into the Reflex family was a great opportunity as the two businesses are closely aligned, with a history of family ownership and a dedication to providing the highest levels of service to customers. 

“This acquisition unlocks growth in a market where new vehicle supply has been scarce, and it will cement our reputation as the first-choice provider for business customers nationwide as we continue to disrupt the dominant suppliers in the industry.”

Reflex sales director and co-owner Lisa Spring said: “Over the past decade, we have worked in partnership with a wealth of fleet customers to develop the essential services and innovations that keep British businesses moving.

“This acquisition ensures Hireway Vehicle Rental customers will continue to receive the exceptional service they value, while gaining access to industry-leading technology, increased vehicle choice and exciting, customer-focused innovation, which will provide critical support to fleets over the coming years.”