
Video telematics company SureCam has introduced a new mobile app designed to help drivers improve their performance behind the wheel.
The app will provide automated coaching workflows – with personalised remediation and escalation paths – which SureCam says gives the guidance needed to correct high-risk behaviours.
It says the app will enable fleets to take a stepped response to harsh driving and driver distraction alerts – triggered by an AI dashcam – with automated actions based on type, severity and frequency. All communications will be customisable, including warnings for initial violations or lower risk events, followed by requests to view a training video, complete a coaching quiz or attend an in-person meeting for repeat offenders.
The driver can also view all event footage, provide feedback using two-way messaging, and view an individual performance score with peer group comparisons.
Detailed records will be kept on SureCam’s AI coaching system, with a breakdown of coaching assignments – when sent and completed or if overdue. A comprehensive reporting package enable results analysis and allow fleets to calculate ROI figures in terms of risk reduction and time saved.
SureCam president John Weldon said: “Our coaching system has transformed how fleets use the footage and data generated by AI video telematics. It is eliminating up to 70% of vehicle alerts, and with the introduction of our mobile app, we can free up even more time and make the entire process much more manageable.
“This latest innovation will supercharge our AI coaching tool – already proven to cut high-risk driving events in half and dramatically reduce vehicle collisions – by supporting those drivers that need it most.”