Typically they're interior designers, landscape gardeners and gourmet caterers rather than carpenters or plasterers, and 35 per cent of them are female. The stuff they carry — sometimes including top-end laptops — can bump up the total value of the vehicle and its contents to £25,000 or more compared with nearer £6,000 for the average second-hand panel van driven by a tradesman.
Swinton is without doubt right that highly specified vans are becoming more popular among small business people.
For example, business partners Andy Scally and Clive Taylor of Stevenage-based Phoenix Fire Installations have just invested in a 3.0-litre V6 204hp common rail diesel-powered long-bodied Mercedes-Benz Vito Sport-X. Finished in red, it boasts 18in Monoblock-S alloy wheels and a deep front spoiler with integrated fog lamps courtesy of Brabus. The partners install fire alarms throughout the South East of England.
Insurance retailer Swinton reports that more and more of its clients are looking to insure expensive, well-equipped vans with a price-tag north of £20,000.