Ford announces LCV electrification plans as part of new strategy

Date: Thursday, January 10, 2019   |   Author: Sean Keywood

All new Ford LCVs are to feature some form of electrification, the company has claimed.

The plans have emerged as part of a new strategy for Ford in Europe, focused on profitability.

As part of a wide-ranging announcement, Ford has said either a mild hybrid, full hybrid, plug-in hybrid or full-battery electric option will be offered on all its vehicles going forward, including passenger cars and LCVs.

A plug-in hybrid version of the Transit Custom is currently undergoing trials in the UK, and is due to go into full production later this year.

Ford also says it plans to leverage relationships, including a previously announced  alliance with Volkswagen, to support CV growth.

It is also creating a dedicated business group for commercial vehicles, alongside ones for passenger vehicles and imports.

Other changes Ford announced include consolidating its UK headquarters and Ford Credit Europe’s headquarters in Dunton, south east Essex.

Ford says it is starting consultations with trade unions and other stakeholders about its plans.

Steven Armstrong, Ford’s group vice-president and also president for Europe, the Middle East and Africa, said: “We are taking decisive action to transform the Ford business in Europe.

He said the plans would “support a long-term sustainably profitable business” and grow the brand’s commercial vehicle operation.

 

 



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