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Stellantis launches new LCV strategy
Date: Thursday, October 19, 2023 | Author: Sean Keywood
Stellantis has introduced a new strategy for its commercial vehicle business.
The Pro One strategy covers group brands including Citroen, Fiat, Peugeot, and Vauxhall, and is designed to help Stellantis achieve targets of doubling its net revenues from commercial vehicles by 2030, achieving a 40% EV sales mix, and generating €5 billion in service revenues.
The plan also includes a fully-renewed model line-up for each brand, set to be announced on Monday.
Under the Pro One strategy, Stellantis says it wants the largest product offering in the industry, including vans, pick-ups, and micro-mobility products, and to offer zero-emission options such as hydrogen and retro-fitted vehicles, alongside battery EVs with more range that don’t compromise the capabilities of ICE vehicles.
Other elements of the strategy include a complete charging ecosystem via Free2move Charge, a new digital converter/upfitter ecosystem to reduce lead times, and all the group’s LCVs being connected vehicles by the end of 2023.
Jean-Philippe Imparato, head of the Stellantis commercial vehicles business unit, said: “As customer expectations grow more complex and diverse, we are here to address each specific need with a dedicated solution.
“Our mission is to stand side by side with our customers around the world and deliver the products and services that help them thrive.”
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